Steve Jobs: Pixar, The Early Days

To mark Toy Story’s 30th anniversary, we’re sharing a never-before-seen interview with Steve from November 22, 1996—exactly one year after the film debuted in theaters.

In this footage, Steve reveals the long game behind Pixar’s seeming overnight success. With striking clarity, he explains how its business model gives artists and engineers a stake in their creations, and he reflects on what Disney’s hard-won wisdom taught him about focus and discipline. He also talks about the challenge of leading a team so talented that it inverts the usual hierarchy, the incentives that inspire people to stay with the company, and the deeper purpose that unites them all: to tell stories that last and put something of enduring value into the culture.

→ stevejobsarchive.com/stories/pixar-early-days

To mark Toy Story's 30th anniversary, a previously unseen interview with Steve Jobs from 22 November 1996 is released.

Toy Story, the world's first fully computer animated feature film, was a massive hit. Pixar went public a week later with the biggest IPO of 1995, reaching a value of 1.5 billion dollars.

In the interview, Steve explains Pixar's long term plan, its artist focused business model, lessons learned from Disney, and the goal of making lasting stories. His time at Pixar shaped how he later led Apple: building on timeless ideas through technology.